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A good birthday message is usually two to four sentences. Long enough to feel personal, short enough that the reader finishes it with a smile rather than skimming. If you have a specific memory or inside joke to share, one extra sentence is worth it.
Avoid clichés that feel copy-pasted ("many happy returns"), jokes about age that the recipient has not made themselves, and anything that turns the message into an update about your own life. Keep the focus on them.
Start with a specific detail - a shared memory, a quality you admire, or something they recently accomplished. Generic openers like "Hope you have a great day" are fine as a P.S., but make the first sentence about them specifically.
Yes - as long as you treat the draft as a starting point, add a personal detail, and make sure the voice sounds like yours. AI is great at getting past a blank page; the personal touch is what makes the message land.